Articles
> Music Matters:
Why Music is Important for Brands. How to Choose the Right Music
> Advertising Agencies v Management Consultancies:
Analysis and Commentary
> Brand Positioning:
Princess or Gorilla?
> Brand Naming:
What’s in a Name?
> Education:
Your School Brand
> Professional Services:
Chocolate Bars and Law Firms
> Brand Partnerships:
Think Before You Link…
> Apple:
Apple Worship, Will Apple Crumble?
> Luxury Swiss Watch Brands:
Technology or Brand-led? An Irrational Extravagance?
> Retailing:
The Emperor's New Clothes (Who's being fooled?)
> Financial Services:
After the Recession, Trust me I'm a Banker
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